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Articles Tagged marketing tips

The Copyeditor’s Marketing Vocab Primer

Every industry has special vocabulary—that is, jargon—it uses to refer to well-known but complex ideas in a short space or to sound like an insider. Jargon can become a problem, though, when it’s used to avoid addressing that complex idea or when it overwhelms the copy itself. The copyeditor’s job is to determine when the

NEDMA16, Part 2: Email, SocMed, and Peanut Butter

In part two of my look at NEDMA16, you’ll get a hatful of tips for email and social media and a chance to weigh in on GIF/JIF debate! (What’s missing: all the great lessons I learned from Steve Tharler’s copywriting workshop; it was so intense I forgot to tweet!) [View the story “NEDMA16, Part 2: